The Indian retail landscape is shifting. Gone are the days when international superheroes dominated the shelves. Today, brands are pivoting toward cultural relevance. As Pran India’s largest media company and owner to Biggest IP's of India- Chacha Chaudhary, Billoo, Pinki, Sabu, Raman, Shreemati Ji and more.

We see a massive surge in demand for IPs that resonate with the Indian heart.

Licensing and merchandising are no longer just about slapping a logo on a product; they are about leveraging the emotional equity of beloved characters. When you license an IP, you aren't just buying an image—you are buying a direct link to the consumer's childhood. Whether it is the wisdom of Chacha Chaudhary or the mischievous spirit of Pinki, these characters carry 60 years of brand trust.

For FMCG and lifestyle brands, the math is simple: character-driven products convert at higher rates than generic ones. By partnering with Prans Features LLP, the sole owner and creator of these iconic IPs, brands gain access to a curated universe that parents trust and children adore. Our characters aren't just figures; they are the original Indian influencers. As we expand our media network, the visibility of these IPs only grows, making them the most stable and reliable assets for any licensing portfolio.

Interested in partnering with the Prans Universe? Contact our L&M team today.